2025 traveler value index: key takeaways

Travel is constantly evolving, making it crucial to understand travelers' priorities. Based on Expedia Group's 2025 Traveler Value Index, which surveyed 11,000 travelers in 11 key markets, this article highlights five key insights into shifting preferences and emerging trends that are reshaping how travel is planned and booked.

From the growing importance of travel to the rise of bleisure, price-conscious decisions, and the impact of social media, here's what you need to know to stay ahead in 2025. For more insights, be sure to read the full 2025 Traveler Value Index report.

1. Travel is more important than ever

Travel is no longer just about vacations — it's about experiences, connections, and lifestyle. It has taken on a new meaning, and this is evident with one half of consumers saying travel is more important to them now than before.

For travel advisors and agencies, this means stronger demand and more opportunities to promote your travel expertise.

2. Surge in travel planning

As the desire to travel is increasing, so is trip planning. According to this year's report 68% of travelers are likely to book or have already booked an international trip — a 20% increase compared to the 2023 traveler value index.

For travel advisors, this means a greater need for personalized recommendations, as well as seamless booking processes, to help travelers plan efficiently.

3. The rise of "bleisure" and "flexcations"

Business and leisure travel are blending more than ever before, with 42% of travelers now combining business trips with vacations (up from 29% in 2023).

This shift presents an opportunity to cater to the "bleisure travelers" by providing a selection of accommodations with good workspace amenities, as well as mid-week or off-season booking incentives.

4. Reviews & social media shape decisions

Additionally, 60% of travelers cite social media as a key source of travel inspiration, and 70% are influenced by social recommendations when booking.

For travel advisors, this reinforces the need for positive online engagement, strong client reviews, and social media visibility to boost credibility and trust.

5. Price matters: increasing awareness of costs

With economic uncertainty, competitive pricing and smart promotions will play a key role in influencing traveler decisions.

For advisors, this means leveraging promotional strategies that highlight value without sacrificing quality.

What attracts travelers?

• Early booking discounts (ranked #1 among preferred promotions).
• Package deals (bundled savings on airfare & hotels).
• Complimentary add-ons (upgrades, amenities, or bonus perks).